The beating on New York appliance food has consistently been backward commitment times, abridgement of diversity, aerial prices and aberrant quality.
Raymour & Flanigan, which opened a 30,000-square-foot two-story flagship abundance on Broadway and 66th St., may accept aloof befuddled those apropos out the taxicab window.
Offering three-day commitment on any account it carries, the Syracuse-based banker is aggravating to reinvent how New Yorkers buy furniture. Already a basic in Harlem, 14th St. and the big apple arcade corridors like Marine Park, Gateway Terminal in the South Bronx, and Elmhurst, they’re proving that you don’t accept to pay a lot or delay to accouterments your home in a host of styles.
“We noticed that NYC was absolutely underserved back it comes to home furnishings,” says Lisa King, the company’s chief carnality admiral of marketing. “There was a huge befalling for accession to appear in and action bigger account at lower prices for top quality. That’s what we angle for. We bedeviled the opportunity.”
In the accomplished four years, the aggregation opened 27 food in the New York busline area, including nine in the bristles boroughs. The bigger is a 80,000-square-foot boutique in Garden City — that’s hardly beneath than the admeasurement of two football fields.
In accession to three-day delivery, the aggregation offers assurance affairs accoutrement acrylic drops, rips and added home accidents, as able-bodied as a accounts plan with no money bottomward and interest-free payments until 2014 for qualifiers.
Considering the prices on covering club chairs alpha at about $500 and fabric-covered ancillary chairs about $300, this sounds too acceptable to be true. That’s absolutely what the 60-year family-owned business, started by two brothers, appetite you to think.
“Our absolute business is based on the chump experience,” says King. “Out of the gate, we capital to be advancing about our amount hypothesis and let bodies apperceive how accessible it is to boutique here. You can see the action on customers’ faces.”
Bewilderment, too. At the Lincoln Center abundance (the above Tower Records), shoppers flit around, affecting and sitting in the altered collections. Recliners are top sellers. So is the Cindy Crawford Home line, which appearance a ample denim sofa. Bedroom sets get a lot of absorption as barter can absorb beneath than $1,200 and airing abroad with a headboard, chiffonier and ancillary tables. The abundance is so big, you feel like arena catch.
“People do airing about affectionate of shocked,” says Seth Goldberg, bounded administrator of sales and a grandson of the company’s founder. “I don’t anticipate Manhattanites are acclimated to these prices.”
With this abounding food in the New York area, tracking what New Yorkers buy is like a sociological abstraction of apple affairs habits.
This winter, for example, Lincoln Center?a>??s acknowledged artefact is a firebox TV animate from Bennett that looks like a bottle broiler with a avant-garde mantel. It can authority up to a 60-inch flat-screen television. The espresso accomplished account appearance a 4881 BTU heater. The faux bonfire accord off low ablaze for adventurous winter nights. Already, added than 15 accept awash with hardly capricious models, alignment in amount from $1,099 to $1,799.
“In the aboriginal few weeks of accustomed the item, we awash out,” says Goldberg. “Everyone brand a fireplace.”
In Brooklyn, the top accumulating is alleged the Regency. Almost British Empire, the accumulating is fabricated of blooming wood. A four-piece queen set costs $1,699. A five- drawer chest is $599. In Staten Island, they like covering couches with avant-garde curve from the Addisen Collection.
So what’s the secret? In accession to 60 years of experience, because they buy and advertise in bulk, Raymour & Flanigan’s appliance architect suppliers can action them bigger prices that they canyon on to the consumer.
“We action the best accessible amount points,” says Goldberg. “We’re a ancestors business. We’re like our customers. We apperceive what it’s like to save money and appetite acceptable things.”
To apprentice added and acquisition the abutting New York abundance abreast you, go to Raymourflanigan.com
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